World War 2 Essay Example | Topics and Well Written Essays - 1750 words

World War 2 - Essay Example The latter seriously wanted to put a full stop to their expansionism. Unfortunately, the growth of fascist attitudes in these nations had stemmed as a chain reaction from the wounded feelings and humiliation meted out to Germany by the US and its friendly nations at the end of the First World War. The First World War had resulted in wounded feelings among Germany and its friendly nations. The greatest combine of US, Britain and France had forced on Germany, Austria-Hungary, Turkey, and Bulgaria several peace treaties as soon as the first global war ended. At the height of anti-German hatred in 1919, the Big Three 1 had forced the wounded Germany to sign the Treaty of Versailles. Finding no alternative, Germany had obliged bowing to the dictates of the Big Three. Neither America nor its friendly countries had imagined that the Germany’s humiliation at their hands would arouse in course of time national feelings in that country leading to the emergence of dictatorial, highly powerful and ambitious leadership. As per the treaty, Germany had agreed to the principle of self-determination of different nationalities. Under the famous 14-point formula 2 proposed by Woodrow Wilson and ably supported by Clemenceau and George, old pre-war European empires were broken, and the map of Europe was redrawn to ensure that each nationality lived with in its own borders, independent of foreign powers. It had resulted in Germany losing 13.5% of its land and 12.5% of its population (1). This was the main reason for much of the heart- burn caused to the Germans. Obviously and ironically, US had never abided by the 14 p oints proposed by its President Woodrow Wilson. Later it became clear that the US proposed this formula with a view to cornering Germany only. As the years went by, Germany had come to know of the tricks of trade adopted by the US and thought that the latter proposed this 14-point formula to

Customer insight project Research Paper Example | Topics and Well Written Essays - 2500 words

Customer insight project - Research Paper Example Marks & Spencer (M&S) has been providing clothing, home products and food products to customers for over ten years (Wood & Finch, 2009). This period necessitates continued understanding of the customers’ loyalty and how to improve the weak areas. Understanding customers loyalty is crucial to the business management as it assist the management in decision-making (Stafford, 2009; Chislett, 2009; Willsher, 2011). A marketing research was carried out to assess the degree of customers loyalty. The research was strategic with the goals of providing information needed to remain at the top in the market. It was expected to give insights of the customers that could be used by the business manager to improve the business market power. This work reports findings from the marketing research conducted. The aim of the study was to understand and improve customer loyalty for Marks & Spencer (M&S) on the service delivery and products offered. In meeting the goal of the research, the study seeks to answer the question "how do services and product quality offered enhance customer loyalty for Marks & Spencer†? The core goal of the study was to understand customer’s loyalty and how to improve the degree even further in regard to Marks & Spencer products. The study proposes the following specific objectives. This study was a qualitative market research executed through a market survey. Semi-structured questionnaires were administered to the selected respondents through face-to-face interviews between them and the trained enumerators. The above ensures collection of accurate data from the respondents interviewed (Saunders, Lewis & Thornhill, 2012). Questionnaires with Likert scale scales employed with the aim of quantifying how product and service provision enhances customer loyalty in regard to Marks & Spencer. The questionnaire included an introductory section, a detailed description of Mark & Spencer and the aim of the study. The questionnaire also